Strategic licensing & brand partnerships
We connect brands with the right IP, identifying opportunities, opening doors, and structuring deals that drive cultural relevance and commercial growth.
From idea to deal memo, we focus on the most critical stage of any partnership: the front end.
Licensing • Brand Partnerships • IP Strategy • Global Deals
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Licensing • Brand Partnerships • IP Strategy • Global Deals /
MEET
THE FOUNDER
Hi, I’m Gonzalo — founder of The Collab Edit.
I’m passionate about brand partnerships and licensing — bringing brands and IP together in ways that feel culturally relevant, commercially smart, and genuinely fun.
After more than a decade at Disney and Paramount, I’ve built collaborations connecting global brands with iconic IP. Having lived in 13 countries and fluent in English, Spanish, and Portuguese, I bring a global perspective and instinct for partnerships that resonate across markets.
Through The Collab Edit, I focus on the front end of collaborations — spotting the right opportunities, opening doors, and structuring deal foundations that set partnerships up for success.
WHY LICENSING
Licensing turns products into cultural moments that drive visibility, engagement, and sales.
It instantly increases brand visibility and credibility, connects products with passionate fan communities, differentiates in competitive categories, drives storytelling and consumer engagement, unlocks powerful 360° marketing opportunities and boosts sales through limited-edition appeal.
WHAT WE DO
The Collab Edit is a boutique consultancy focused on licensing and brand partnerships. We act as the strategic bridge between brands and IP owners, helping identify the right opportunities, initiate conversations, and align commercial deal terms before execution begins.
WHAT YOU GET
We focus on the most critical stage of any partnership, the front end, where the right strategy, partner, and deal structure define success.
• Access to relevant, high-potential IP opportunities • Direct introductions to key IP owners • Clear and compelling brand positioning • Strong commercial deal structures • Faster, more efficient deal-making • Deals with cultural and commercial impact